The growth of electronic commerce has increased competition. Discount coupons are a good alternative to boost store sales. There are several ways to use them and the benefits are many.
In physical stores, coupons are recurring strategies used by retailers and by brands to offer different types of discounts. In electronic commerce, the possibilities are even greater. They appear in varied modes and may have multiple use cases, including dog food codes. Among the main advantages are customer loyalty and the feeling of exclusivity, which boosts the brand’s consumer shopping experience.
The variety of discount coupons that can be offered in electronic commerce will depend on the creativity of the entrepreneurs. There is a huge universe of possibilities and you must choose the option based on objectives of the promotion.
One of the most repeated types of promotion. Generally, it is offered on commemorative dates -general or according to the market segment of the store. Demonstrating to the customer that he is attentive to what he needs generates a sense of exclusivity and improves the shopping experience.
They are the regular discount coupons, such as a gift voucher. They are offered to provide the customer with a lower value in the next purchase. They work in the following way: you offer a discount percentage if the customer buys a certain value. For instance, a 20 percent discount on the next purchase over $50.
These coupons help keep the customer loyal to the possibility of buying back from your store increases the moment you know about the possibility of obtaining a discount in the future.
Some strategies can be used to improve the way you offer discount coupons for your customers. Increase in the value of the average coupon. One of the main challenges of those who maintain an electronic commerce is to reduce the abandonment rate of virtual shopping carts. A creative strategy to recover clients can be to send an email with a discount coupon code.
The coupon can be used in a short period of time, so that the customer can return and confirm the purchase. In addition to being satisfied with the product, the customer will feel valued depending on the attention given by the merchant, which will help to retain the customer.